This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.
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Starring: Georges Plassat, Serge Papin, Bertrand Gobin, Yves Puget, Michel-Édouard Leclerc
Genres: Documentary, TV Movie
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