In 1957, Peter Kubelka was hired to make a short commercial for Schwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern.
Schwechater full movie can be streamed on Popcorn Time. Enjoy unlimited access to movies and series with Popcorntime online including popular titles like Schwechater. Join millions of people who can watch Schwechater online for free with Popcorntime online's full HD movie streaming service. Get unlimited, worldwide access to Schwechater in HD on your laptop, phone and tablet. The Popcorn Time app is available on smart TVs and set-top boxes, making it easy to watch Schwechater online on your big-screen devices for the full cinema experience.
Share this movie:
