No Commercial Potential is composed of 19 separate video performance works. Each piece utilizes some aspect of video processing; From the playful to the aggressive, Gusella's early works in the medium are notable. The sounds are both natural (zoom lens being manipulated in 'Wolfzooming') and electronic, or a combination of both, as in the hypnotic 'Neo Plastic Key'.
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Starring: Ernest Gusella
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